Celebrity Endorsements and Private Labeled Products

Chris Hines President of EC&CH Management Inc a 3 year old company locate in Charlotte NC is please to announce it's new services Celebrity Endorsement and Private labeled products.

Kimiko L. Martinez wrote about Celebrity Endorsements in Entrepreneur's Start-Ups magazine

He said it's a noisy world out there. A noisy, colorful, inundated-with-ads world where it's hard to get noticed—especially for start-ups. So how do you rise above the ruckus? It could be as simple as turning on the TV or flipping open the latest People magazine. Ignore all those commercials and ads, and look closer. Who's in the magazine and on those channels you're surfing through? That's right. We're hunting celebrities.

"Endorsements can be a great benefit to any small business, but they're especially beneficial to start-ups," explains marketing expert Patrick Bishop, co-author of Money Tree Marketing: Innovative Secrets That Will Double Your Small-Business Profits in 90 Days or Less. "When you get a celebrity to endorse your company or sign a licensing agreement, you benefit from customers' awareness of the property, [which could include the perception of quality, educational value or a certain image.

And image is everything (or nothing, according to Sprite, whose ad campaign with NBA star Grant Hill, by the way, is a good example of a celebrity endorsement).

Even skeptics can be persuaded to buy into your product or service, according to Melissa St. James, a doctoral fellow and marketing instructor at The George Washington University who's been researching celebrity endorsements for five years. "Studies show that using celebrities can increase consumers' awareness of the ad, capture [their attention and make ads more memorable," she says.

A number of start-ups have jumped on the endorsement bandwagon, including priceline.com with William Shatner, eStyle with Cindy Crawford and online gift currency company Flooz.com Inc. with Whoopi Goldberg. Flooz co-founder and CEO Robert Levitan says he's seen brand awareness jump from 7 to 64 percent since bringing Goldberg aboard a couple years ago. "A lot of people ask, 'Which came first, Flooz or Whoopi?' " he says. "The words just go together, and our attitude and her attitude seem to sync up."

Private Label Products

Gene German, Professor Emeritus, Department of Applied Economics and Management, Cornell University

Mr German said retail drug stores have found that consumers are receptive to private label products and sales have increased in recent years. Between 1993 and 1999 the number of units of private label products sold in drug chains increased from about 8 percent to nearly 14 percent of all items sold. In mass merchandise stores the sale of private label products increased from just over 8 percent to slightly over 12 percent of total units sold during this same time period.So how do you find the right celebrity and or products for your business? And how can you afford them?

Well you just have !!!

EC & CH Management Inc have Celebrities under contract that will endorse your products with no upfront cost, we also have manufactories that will private label products with our clients name such as candies soups, tires and etc if you can buy it from a store we can probably private label it with minimums as little as 12 items and wholesale prices as low as 40 cents.





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