Gladder’s Gourmet Opens CarbTarget™ Reduced-Carb Cookies To Private Label

LOCKHART, TX June 17, 2004 -- Some speculate that we’ve already witnessed the peak of the carb avoidance frenzy, but there’s no doubt that carb counting is here to stay. To help grocers and manufacturers use their own brand names to capitalize on low carb sales, Texas dessert king Gladder’s Gourmet is offering its new CarbTarget™ Foods line as a private label opportunity.

“We’ve had so many people already approach us about low carb dessert options that we had to make the line available,” says Gladder’s president John Glader. “We’ll continue to market CarbTarget through our existing retail, foodservice and fundraising channels, but the market for gourmet low-carb products is so huge, we’re happy to share some of that opportunity with other marketers.”

Gladder’s Gourmet is already a significant player in the restaurant and grocery markets with its portion-controlled, place-and-bake cookie dough and ready-to-bake brownie & blondie trays that are all kosher certified (Pareve & Dairy).

The Gladder’s CarbTarget line includes low carb versions of some of its best-selling cookie flavors like Chocolate Chip, Chocolate Chunk, Peanut Butter, Fudge Chocolate Chip (ain’t carb-counting grand?), Cinnamon Pecan, and Almond. Two new ready-to-bake, low carb brownies are soon to be available, and like the CarbTarget cookies, have 5 or less net carbs per serving. [Net Carbs = Total Carbs - (Dietary Fiber + Sugar Alcohols).

In addition to its signature cookie dough and brownies, the Gladder’s Gourmet R&D kitchens have developed CarbTarget PizzaSkinz—a thaw-and-use 6.5” personal-size pizza crust. The product supports the American love affair with pizza, but with a net carb figure that keeps pizza on the menu.

Gladder’s Gourmet is a Lockhart, Texas-based provider of a wide variety of value-added place-and-bake, ready-to-bake, and thaw-and-serve items for foodservice, convenience store, fundraising, retail grocery and the private label industry. The new CarbTarget and the all-natural Churn and Hearth (butter-rich, low in Trans-Fats) lines join the company’s Classic and Elegance lines of premium quality, kosher products.





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