Soul Sister Sleepwear launches new private label division.

MONTCLAIR, NJ, January 14, 2004--Soul Sister Sleepwear, manufacturer of high-end cotton poplin and flannel sleepwear has announced the recent launch of its newly established private label division.

With the addition of the new division, Soul Sister will be working with retail clients to develop exclusive, proprietary lines of sleepwear and loungewear. The new division will offer design and development along with quick turn delivery at competitive prices.

"Clients are eager to work with us for a number of reasons", says Judy Vella, President of Soul Sister. "We're known for saleable, high-quality, cutting edge design and consistent on-time delivery, a combination that is quite valuable."

The newly created position of Vice President Private Label Development has been filled and will be officially announced at the end of the month. The position reports directly to the President.

Founded in 1999, Soul Sister is recognized as a leader in high-end sleepwear, targeting the contemporary customer. Regularly featured in the press, the company has developed an extensive account list consisting of better department stores, specialty stores, boutiques and catalogs.

Soul Sister pajamas have become the "must give" gift from L.A. to New York among celebrities and their "soul sisters." The company regularly sells out of its most popular print designs - there's currently a waiting list for items recently featured in Spring 2004 editorials.




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